First, we picked the perfect team to bring her brand to life. It included Harmine Louwé, Andrew Breitenberg, Andrea Staiano and Ubi de Feo.

We gave the new company a system of identifiers and put it to use in print collateral, a TV bumper, and a¬†website. Stalking Muses needed an identity, but a roomy one. One that didn’t pre-suppose anything. We designed it the same way she designed her company, with big open spaces, subtly variable backgrounds and colors. Donna tells stories. She sees them in everything, so the system was designed so that every piece could feel like the beginning of a story.¬†

The design follows Donna as she meanders through the commercial and art worlds. It forms an ornamental pattern of intertwining lines. It transforms from one application to the next, as the elements change. This is its energy. It finds pleasure in the small, and in the big picture too. Now when Donna’s clients see something she’s sent, they always know that it came from her. They also know that whatever she does next, it won’t be what they expect.

EA Sports had a problem. Their biggest game in Europe, FIFA Football, was being overtaken by a newer game from Konami. So EA overhauled the game and made the game play better. You now had much better touch and ball control. How could we bring this idea to life?

On TV, Edgar Davids, Roberto Carlos and Ryan Giggs talked about the mystical influence of the 12^th man.

To build up the legend and mystery, we created a Web site that challenged people to get in control.

You could control the thoughts of the athletes as they went deeper into the mystery of the 12^th man. Or, control the moves of the athletes as they demonstrated the better touch and better ball control. You could create a custom move and email it to the friend.

By earning control, you could feel the presence of the 12^th man. (W+K Amstedam)

If Nike’s Secret Tournament was so secret, how come you could see it on TV every night? So, at W+K Amsteradm, we created a secret device that the players and Cantona used to communicate throughout the tournament.

Designed as a collector’s item, it had exclusive footage and games. And it didn’t go to everyone — it could be found on 1.5 million cd-roms in over 40 secret locations around the world.

We had Cantona monitor the access, limited to the world’s most elite footballers, and administer the content.

Rumors about wach team could be confirmed in the team area and each team’s backstory could be uncovered. Cantona‚Äôs match reports included exclusive footage from every quarter-final, semi-final and single-final match. The match reports featured original football poetry from Cantona.

Cantona’s favorite tricks and goals were collected on the device‚ along with his most memorable football wisdom. The instant messenger exposed the players’ true opinions of each other and the tournament.

We rewarded the kids who found this device with a secret login to nikefootball.com (offering the chance to win gear used in the tournament) and with a sneak preview of the upcoming ‘Rematch’ spot before it aired on television.

For Coca-Cola and World Cup, we had to let football fans find out more about England’s new three-legged hero, Leggsy. Like all celebrities, his rapidly growing fame called for a Web site.

We promoted Leggsy’s site on the top six UK football sites. About 6.5% of their viewers clicked through to spend more time with Leggsy (as opposed to less than half a percent, which is the industry average).

A Who’s Who documentary, narrated by ITV football pundit Des Lynam, introduced the supporting cast, e-cards allowed you to plan World Cup parties and explain why you weren’t at work. Desktop wallpapers featured the other characters in the campaign.

Responsible for delivering over 70% of the overall traffic, and for keeping consumers occupied for over seven minutes, Leggsy was the big star of coca-cola.co.uk for the duration of the World Cup.

For the new football season, Leggsy made a comeback in Coke‚Äôs sponsorship of the football highlights in The Premiership on ITV. All the break bumpers were shown online, securing Leggsy’s celebrity status for at least another season.

The How are you? site launched in ten different countries and offered a way for people to connect with others and to share the way they felt at any given moment. Whether they were feeling lost, groovy or in love.

People composed messages and sent them to friends. They also posted them on the site and viewed the messages sent in from others around the world.

We introduced Lostboy, Love, Groover and Jam. Anyone could get to know them and their friends better by eavesdropping on their voicemail.

There was no way to mess up in this world, no way to make mistakes. It was spontaneous, immediate and driven by impulse, just like most mobile phone conversations.

Nearly a million consumers visited the site to find Vodafone listening.

 

Moss reports a three-hundred percent increase in responses from signs like the ones pictured here.

Heineken Greenspace Web site: engaging the audience around the idea that life is more enjoyable when you go beyond who and what you know. It supported and helped consumers to connect with those who live their lives around that POV. It showed how easily they could get in touch and meet each other online – and then, at events, at parties, on the journey around the world and/or at the bar around the corner.

The site acted as a forum where visitors discovered unique events, personalities and met possible collaborators. Inspired and actively engaged with the network of brave, curious individuals and groups, they took advantage of the many opportunities to venture out.

The content on the site, real life or fictitious stories, held by multimedia vignettes, introduced people living in variety of environments, showcased their unique interests, styles and experiences set around the POV. Useful tools and features made activities like introduction, staying in contact, going out, and exploring new places easy and fun.

Heineken Greenspace Painting Event, Lloyd Hotel, Amsterdam, The Netherlands

The Art of Sampling was a night out together with friends, watching artists with very distinctive voices working together creating a collaborative piece expressing the Heineken POV.

Six artists painted on 35, 40×40x40cm, stackable and interchangeable cubes. DJs and VJs joined in. The audience watched them all creating one art piece sampling each other‚Äôs individual styles.

The artists: Zender / Aiko / The London Police / TwoThings / Zedz / Phineas / Freakin Sitnie