Brand Launch: Vodafone, How Are You

In 2001, at W+K Amsterdam we introduced the Vodafone brand name across Europe in television, print and outdoor. We also created a place where people could respond to Vodafone’s question.

The How are you? site launched in ten different countries and offered a way for people to connect with others and to share the way they felt at any given moment. Whether they were feeling lost, groovy or in love.

People composed messages and sent them to friends. They also posted them on the site and viewed the messages sent in from others around the world.

We introduced Lostboy, Love, Groover and Jam. Anyone could get to know them and their friends better by eavesdropping on their voicemail.

There was no way to mess up in this world, no way to make mistakes. It was spontaneous, immediate and driven by impulse, just like most mobile phone conversations.

Nearly a million consumers visited the site to find Vodafone listening.

 

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What We Do

A moment. It could be anywhere-an airplane over the Pacific, a living room in Berlin, a street corner in Rio, a store shelf in Iowa. It could be as long as a nanosecond, short as a day, or simply last as long as the story takes.

But for any brand, every moment matters. So whenever and wherever someone comes across your brand, you want to make sure that moment is as engaging, vivid, and lush as possible.

That’s what we do.

Great brands are vibrant, relevant expressions of life, which enhance the human experience and change the world. We do that by finding, refining, and activating visual gestures that connect with consumers.

So our visual vocabularies tell brand stories at a glance, and offer more as readers look deeper. They are vivid and viral, humanistic and systemic. And while less is more, sometimes lush is better.

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Services
+ Brand Identity Platforms
+ Brand Strategy
+ Visual and Verbal Brand Systems
+ Brand Guidelines
+ Activation of New Brands
+ Revitalization of Old Brands
+ On-Screen and Print Campaigns
+ Print Collateral Systems
+ Packaging Systems
+ Signage Systems

Clients
+ The Coca-Cola Company
+ Nike
+ Apple
+ AT&T Wireless
+ Vodafone
+ Heineken
+ Electronic Arts
+ DuPont
+ Sony
+ Siemens
+ Philips
+ Charles Schwab
+ Hewlett-Packard
+ SAP
+ DreamWorks SKG
+ Warner Bros
+ American Film Institute
+ Universal Studios
+ E! Entertainment TV Network
+ Sundance Channel
+ PBS Public Broadcasting Service
+ Nickelodeon
+ Vh1
+ Stalking Muses
+ MoMA
+ MOCA
+ City of Los Angeles
+ Santa Monica Watershed Council
+ The Getty Research Center


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- -  Who We Are

Anita Lozinska would rather do great work than write her bio. Even though she’s led projects for Wieden+Kennedy Amsterdam,¬†DreamWorks SKG,¬†Razorfish LA, and Warner Bros., she insists nobody reads bios and the work should speak for itself.

Her work has helped define and enhance brands like Apple, Nike, Coca-Cola, Heineken, Electronic Arts and Vodafone, winning numerous awards.

Her education at The Jagiellonian University in Cracow, The School of the Art Institute of Chicago, and California Institute of the Arts has yielded a BA, a Certificate, and two Masters degrees, none of which hang on her wall.

When she’s not designing great experiences for consumers, she can be found mentoring young creative talent and serving the design community.

She has a five-year-old daughter named Tula, who inspires her, in every project, to find what’s good for humanity’s future.

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