The Coca-Cola Worldcup 2002

For Coca-Cola and World Cup, we had to let football fans find out more about England’s new three-legged hero, Leggsy. Like all celebrities, his rapidly growing fame called for a Web site.

We promoted Leggsy’s site on the top six UK football sites. About 6.5% of their viewers clicked through to spend more time with Leggsy (as opposed to less than half a percent, which is the industry average).

A Who’s Who documentary, narrated by ITV football pundit Des Lynam, introduced the supporting cast, e-cards allowed you to plan World Cup parties and explain why you weren’t at work. Desktop wallpapers featured the other characters in the campaign.

Responsible for delivering over 70% of the overall traffic, and for keeping consumers occupied for over seven minutes, Leggsy was the big star of coca-cola.co.uk for the duration of the World Cup.

For the new football season, Leggsy made a comeback in Coke‚Äôs sponsorship of the football highlights in The Premiership on ITV. All the break bumpers were shown online, securing Leggsy’s celebrity status for at least another season.

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What We Do

A moment. It could be anywhere-an airplane over the Pacific, a living room in Berlin, a street corner in Rio, a store shelf in Iowa. It could be as long as a nanosecond, short as a day, or simply last as long as the story takes.

But for any brand, every moment matters. So whenever and wherever someone comes across your brand, you want to make sure that moment is as engaging, vivid, and lush as possible.

That’s what we do.

Great brands are vibrant, relevant expressions of life, which enhance the human experience and change the world. We do that by finding, refining, and activating visual gestures that connect with consumers.

So our visual vocabularies tell brand stories at a glance, and offer more as readers look deeper. They are vivid and viral, humanistic and systemic. And while less is more, sometimes lush is better.

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Services
+ Brand Identity Platforms
+ Brand Strategy
+ Visual and Verbal Brand Systems
+ Brand Guidelines
+ Activation of New Brands
+ Revitalization of Old Brands
+ On-Screen and Print Campaigns
+ Print Collateral Systems
+ Packaging Systems
+ Signage Systems

Clients
+ The Coca-Cola Company
+ Nike
+ Apple
+ AT&T Wireless
+ Vodafone
+ Heineken
+ Electronic Arts
+ DuPont
+ Sony
+ Siemens
+ Philips
+ Charles Schwab
+ Hewlett-Packard
+ SAP
+ DreamWorks SKG
+ Warner Bros
+ American Film Institute
+ Universal Studios
+ E! Entertainment TV Network
+ Sundance Channel
+ PBS Public Broadcasting Service
+ Nickelodeon
+ Vh1
+ Stalking Muses
+ MoMA
+ MOCA
+ City of Los Angeles
+ Santa Monica Watershed Council
+ The Getty Research Center


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- -  Who We Are

Anita Lozinska would rather do great work than write her bio. Even though she’s led projects for Wieden+Kennedy Amsterdam,¬†DreamWorks SKG,¬†Razorfish LA, and Warner Bros., she insists nobody reads bios and the work should speak for itself.

Her work has helped define and enhance brands like Apple, Nike, Coca-Cola, Heineken, Electronic Arts and Vodafone, winning numerous awards.

Her education at The Jagiellonian University in Cracow, The School of the Art Institute of Chicago, and California Institute of the Arts has yielded a BA, a Certificate, and two Masters degrees, none of which hang on her wall.

When she’s not designing great experiences for consumers, she can be found mentoring young creative talent and serving the design community.

She has a five-year-old daughter named Tula, who inspires her, in every project, to find what’s good for humanity’s future.

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