The Nike Worldcup 2002
If Nike’s Secret Tournament was so secret, how come you could see it on TV every night? So, at W+K Amsteradm, we created a secret device that the players and Cantona used to communicate throughout the tournament.
Designed as a collector’s item, it had exclusive footage and games. And it didn’t go to everyone — it could be found on 1.5 million cd-roms in over 40 secret locations around the world.
We had Cantona monitor the access, limited to the world’s most elite footballers, and administer the content.
Rumors about wach team could be confirmed in the team area and each team’s backstory could be uncovered. Cantona‚Äôs match reports included exclusive footage from every quarter-final, semi-final and single-final match. The match reports featured original football poetry from Cantona.
Cantona’s favorite tricks and goals were collected on the device‚ along with his most memorable football wisdom. The instant messenger exposed the players’ true opinions of each other and the tournament.
We rewarded the kids who found this device with a secret login to nikefootball.com (offering the chance to win gear used in the tournament) and with a sneak preview of the upcoming ‘Rematch’ spot before it aired on television.




