Brand Launch: Stalking Muses
Donna Lamar had been writing, directing, and producing commercials, shorts, documentaries, events, experiences, and thoughts for twenty years when she started her new company two years ago. Stalking Muses was founded as an open framework for her evolving practice.
First, we picked the perfect team to bring her brand to life. It included Harmine Louwé, Andrew Breitenberg, Andrea Staiano and Ubi de Feo.
We gave the new company a system of identifiers and put it to use in print collateral, a TV bumper, and a¬†website. Stalking Muses needed an identity, but a roomy one. One that didn’t pre-suppose anything. We designed it the same way she designed her company, with big open spaces, subtly variable backgrounds and colors. Donna tells stories. She sees them in everything, so the system was designed so that every piece could feel like the beginning of a story.¬†
The design follows Donna as she meanders through the commercial and art worlds. It forms an ornamental pattern of intertwining lines. It transforms from one application to the next, as the elements change. This is its energy. It finds pleasure in the small, and in the big picture too. Now when Donna’s clients see something she’s sent, they always know that it came from her. They also know that whatever she does next, it won’t be what they expect.
